Robots, AI, and Creativity: The New Map of Human Work

Article: Trip Offers

As Amazon prepares an army of robots and Netflix films with artificial intelligence, the world of work enters a new era where technology is no longer a supporting actor, but the main protagonist.

A Change That Has Already Begun

Automation is no longer a future promise — it’s happening now.

Massive companies are redesigning their structures and replacing human tasks with artificial intelligence and collaborative robots.

🔹 Amazon, for example, plans to automate 75% of its operations by 2033, affecting more than 600,000 jobs in the U.S.

The e-commerce giant prefers to speak of “cobots” — robots that work alongside humans — but their real impact will be a deep transformation of operational employment.

🔹 Walmart has already adopted autonomous loading systems and warehouses managed by artificial intelligence.

🔹 In the food industry, Miso Robotics has introduced robotic cooks (“Flippy”) that automate entire kitchens.

🔹 Just Eat Takeaway has already reduced administrative staff by replacing processes with AI.

This isn’t science fiction — the change is already here, and it’s transforming the way we produce, consume, and create value.

The Silent Revolution in the Creative Industries

For decades, the creative industries seemed “untouchable.” But the rise of generative AI changed everything.

Today, designers, screenwriters, artists, and musicians are learning to coexist with tools that can illustrate, write, edit, and even compose.

More than 80% of creative teams already use AI in some part of their process.

The challenge is no longer whether AI can create, but how the role of the human creator is being redefined.

🔸 Channel 4 in the United Kingdom warned that major tech companies are “extracting value from the creative industries” by training models with unlicensed works.

🔸 More than 11,000 artists signed a global letter denouncing the unauthorized use of their work to train AI systems.

🔸 Professional photographers claim their clients can no longer tell the difference between a real image and one generated by AI.

Netflix: When AI Takes the Stage

Netflix has become the most emblematic case.

For the first time, it used generative artificial intelligence to create visual effects in its series El Eternauta (Argentina).

The sequence —the collapse of a building— was completed ten times faster than with traditional techniques.

Netflix co-CEO Ted Sarandos stated that without AI, “that scene would have been economically unfeasible.”

At the same time, the company released its official guidelines for the responsible use of AI, requiring transparency from all its producers and partners.

Netflix isn’t just using AI — it’s institutionalizing it. This marks the beginning of a new phase for global audiovisual production.

Beyond Entertainment: The Wave Reaches Every Industry

From factories and hospitals to architecture studios and advertising agencies, automation is spreading everywhere.

Examples by Industry:

• Manufacturing: China installs 10 times more industrial robots than the U.S.

• Healthcare: Surgical and laboratory robots automate routine tasks.

• Construction: Built Robotics’ autonomous equipment operates heavy machinery.

• Financial Services: Bots carry out administrative processes in banks and insurance companies.

Connection with Our DNA — Trip Offers

At Trip Offers, we don’t just observe the future — we design it.We believe that Artificial Intelligence doesn’t replace human creativity; it amplifies it when used with purpose.

That’s why we integrate it strategically and disruptively into everything we do — from the conception of a convention to the post-event experience — to make every encounter more efficient, more human, and more memorable.

AI helps us understand the present, anticipate trends, and create experiences that truly connect.It allows us to combine creativity, analysis, and sustainability to deliver smart, measurable, and meaningful events.

Through our Bright Earth label, we unite technology and purpose so that every experience leaves a positive impact on people and the planet.

Smarter, more human, and more sustainable events — where execution surpasses the idea. That’s the Trip Offers hallmark.